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Why are we suckers for Astrology, the Myers-Briggs, and other pseudoscientific personality tests?
Astrology signs and MBTI do not predict people's lives (but the Big 5 does). We explain why people love them nevertheless.
Feb 19
•
Dominic Packer & Jay Van Bavel
25
4
6
Competition is what we see. Cooperation is what makes it possible
How the norms of Olympic competition allow us to transcend deep international divides
Feb 13
•
Dominic Packer & Jay Van Bavel
6
2
How the Super Bowl will fundamentally change the identity of millions of kids
We explain why winning increases identity and why underdogs have a unique appeal
Feb 7
•
Jay Van Bavel
12
3
An Unexpected Model for Education in the Age of Polarization
How a small residence in New York City created a transformative educational experience
Feb 3
•
Dominic Packer & Jay Van Bavel
,
Anni Sternisko
, and
Diego Reinero
6
2
January 2026
When AI Can Fake Majorities, Democracy Dies Quietly
The new threat of "malicious AI swarms”—and how to defend the public sphere
Jan 27
•
Dominic Packer & Jay Van Bavel
,
Daniel Thilo
, and
Jonas R. Kunst
21
6
Policing, Protests, and Us: Why Force Deepens Division
An identity-based account of how crackdowns on demonstrations can intensify collective action — in the wake of the Minneapolis ICE killing.
Jan 17
•
Dominic Packer & Jay Van Bavel
13
4
A few of our Favorite things from 2025
Our favorite shows, movies, podcasts, books, music, and more
Jan 15
•
Dominic Packer & Jay Van Bavel
and
Yvonne Phan
3
1
Why video evidence is unable to create a shared reality
Why partisans disagree over the tragic shooting by an ICE agent
Jan 12
•
Anni Sternisko
and
Dominic Packer & Jay Van Bavel
18
5
8
2025 Year in Review: Our most popular and controversial columns
We summarize our top 6 columns from the past year
Jan 5
•
Center for Conflict + Coop.
,
Dominic Packer & Jay Van Bavel
, and
Yvonne Phan
4
1
December 2025
How Groups Succeed Where Willpower Fails
Why shared goals, social norms, and smart environments are the real engines of lasting behavior change
Dec 29, 2025
•
Dominic Packer & Jay Van Bavel
12
2
How Anyone Can Help Create Social Change
An interview & book giveaway with Michael Brownstein, Alex Madva, and Daniel Kelly about their new book, Somebody Should Do Something
Dec 23, 2025
•
Dominic Packer & Jay Van Bavel
,
Alex Madva
,
Michael Brownstein
, and
Daniel Kelly
11
18
6
Why Some Ideas Go Viral—and Most Don’t
What decades of research reveal about why certain content spreads—and how social forces shape what we all see.
Dec 16, 2025
•
Steve Rathje
and
Jay Van Bavel
27
2
4
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