Subscribe now
Why does it feel like everyone is more divided than ever? The science of identity offers a blueprint to how we can rebuild a shared sense of “us” in our workplaces, communities, and everyday lives.
The Power of Us newsletter is designed to help people understand and harness their shared identities to improve performance, increase cooperation, and promote social harmony by sharing cutting-edge science and practical advice.
In The Power of Us, you’ll learn how to:
✔️ Build stronger teams, communities, and relationships
✔️ Break out of echo chambers and polarized thinking
✔️ Reduce bias and increase empathy towards others
✔️ Lead more effectively by creating a shared sense of identity
✔️ Turn division into collaboration—even in high-conflict environments
Join our community of 10,000 subscribers (and a million readers), as we discuss the role of social identity, group dynamics, and collective behavior in organizations and society. We also share videos, educational materials, and offer courses for people who want to use and teach these ideas.
Subscriber benefits
Subscribers will also get weekly newsletters, summaries of cutting-edge research, interviews with leading authors, along with special access to virtual book club meetings, tickets to public events (like a screening of the AI Doc in New York City), interactive quizzes, and many other features.
To give you a sample, past newsletters have covered:
How to achieve your New Year’s Resolutions and other goals
Why people are obsessed with dubious personality tests
Lessons for avoiding groupthink in teams and organizations
The science of building solidarity across groups
A survival guide for polarized family and work gatherings
What motivates bystanders to intervene in a crisis
A free course syllabus on the power of shared identity
Premium subscriber benefits
As a premium subscriber you’ll get special access to the following:
Monthly virtual meetings with Jay & Dom
Full access to all our past & future newsletters
Extra content (like these chapter summaries for The Power of Us book)
Free monthly book giveaways from the authors we feature.
Access to free courses (we plan to teach at least one-a-year)
If you want to support our mission, please subscribe. Your support makes this newsletter possible. And if you enjoy the newsletter, please share it with a friend or colleague who might be interested or post it on social media.
About Us
Dr. Jay Van Bavel is a Professor of Psychology and Neural Science and Director of the Center for Conflict and Cooperation at New York University.
Dr. Dominic Packer is a Professor of Psychology and Associate Vice Provost for Research at Lehigh University.
The two of us have been published over 200 scientific articles on the science of group identity, team performance, cooperation, bias, solidarity, health, and leadership n top academic journals (eg Science, Nature, PNAS). Our Amazon best-selling book—THE POWER OF US—won the APA William James Book Award and has been translated into 9 languages. We have written for the New York Times, Atlantic Monthly, Wall Street Journal, Scientific American, BBC, Guardian, and other outlets. We both received our PhDs from the University of Toronto, where we bonded in a shared sub-basement office.
Yvonne Phan, our managing editor is a researcher and science communicator.
Our book
If you want to learn more, you should read our award-winning book: “Power of Us: Harnessing Our Shared Identities to Improve Performance, Increase Cooperation, and Promote Social Harmony.” It’s available at bookstores everwhere. The newsletter is an extension of the themes we covered in the book—if you like one, you are bound to like the other.
