Why are people obsessed with dubious personality tests?

Issue 2: Why people love dodgy personality tests, interventions to reduce emissions and recidivism, and replacing university administrators with AI.

Scientists love to hate on the Myers-Briggs Personality Test, easily the most popular and well-known measure of personality. For good reasons. As explained in this recent article by Laith Al-Shawaf, experts believe that the Meyers-Briggs has dubious predictive ability and is grounded in debunked theory. To make matters worse, it’s unreliable. Which means that if you take the test more than once to learn more about your “true self”, it’s quite likely to give you different answers each time.