The Power of Us is available for preorder!

The Power of Us is on its way. Please help us spread the word!

Our book comes out in three weeks and we could not be more excited! In this week’s newsletter, we thought we would tell you a bit more about ourselves, the book we wrote, and why we really hope you’ll buy it. And we hope you’ll help us spread the word to others as well!

We are social psychologists who study how the groups that people belong to influence how they perceive the world, what they come to believe, and how they make decisions. We have spent the past 20 years conducting experiments and analyzing data to better understand how social identities affect everything from basic perceptual experiences like what we taste and smell to large-scale social processes like leadership, social change, and revolution.

It turns out that the dynamics of social identity we started studying together as students two decades ago are keenly relevant to understanding and addressing many of the most important challenges humanity confronts today—from the pandemic to political polarization, from misinforma…