From me to we: Building a community

Issue 29: Building our community; the research round up; recent events and an invitation to our book launch party

When our book first came out, our friend Jamil Zaki, author of ‘The War for Kindness’, urged us to ignore metrics like weekly book sales. Instead, he passed along a sage insight he had received from his colleague Kelly McGonigal:

“The great thing about sending a book out into the world is that you don't get to tell people what it is any longer. They tell you, in the way they respond and the community they form around it.”

Whenever we find ourself struggling with a setback or a failure to reach our own expectations, we turn back to this insight. Although we only published our book a month ago, the most rewarding thing has been the connections we have made and the communities who have reached out to us.

We have met a ton of fascinating and inspiring people, from best-selling authors to leaders at large companies, all of whom are trying to leverage behavioral science to make the world a better place. We have received thoughtful and touching messages from scientists and social activists, as…