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The Problem with the Vitality Curve

Dominic Packer & Jay Van Bavel's avatar
Dominic Packer & Jay Van Bavel
Mar 12, 2026
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In 1968, The Ohio State Buckeyes football team started one of the most cherished traditions in American sports. According to team legend, a member of the coaching staff proposed an idea to motivate the players. After each game, the coaches would reward the best players with small stickers resembling buckeye leaves to place on their helmets. The staff reasoned that rewarding stellar individual performances would provide the right incentive to excel. The Buckeyes won the national championship that year, and football teams around the country have copied the tradition of rewarding individual excellence.

"Woody was always trying to get that extra motivational edge," proposed Rex Kern, OSU's quarterback in 1968.

By 2001, the once-dominant Buckeyes had slipped into mediocrity. When Jim Tressel was hired to coach the team, he completely revamped how players earned a buckeye. He turned an individual competition into an approach that rewarded teamwork.

Instead of rewarding a player for scoring a t…

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