Issue 135: In his new book "SAY IT WELL", Terry Szuplat, a speechwriter for Barack Obama, shares lessons to becoming a more confident and compelling communicator and leader
Some great insights and practical tips, thanks for sharing. I’ll add this book to my list. When we focus more on the experience we’re creating for our listeners and less on simply delivering the content of our message, we tend to be better speakers and our listeners naturally engage. Instead of asking “what do my listeners think of me?” we should ask “what does this message mean to my listeners?”
Some great insights and practical tips, thanks for sharing. I’ll add this book to my list. When we focus more on the experience we’re creating for our listeners and less on simply delivering the content of our message, we tend to be better speakers and our listeners naturally engage. Instead of asking “what do my listeners think of me?” we should ask “what does this message mean to my listeners?”